BOA
Spring Golf

Spring Golf: A video campaign for boa.
We’re big golf fans, so spending two days on a beautiful course just outside Denver was a dream project.
This shoot for Boa presented a unique creative challenge. Their innovative lacing system is featured in top golf shoe brands like FootJoy and Adidas, so we focused on capturing performance across multiple styles.
Having full access to the course gave us the freedom to get creative with our visuals. We captured everything from wide tracking shots down the fairway to a 12mm top-down angle from a ladder that highlighted the environment and motion. Some of our favorite shots came from countering talent mid-swing with a long lens—clean, dynamic, and full of energy.
Credits
Director: Nick Nelson
Photo: Luke Webster
DP: Chris Meugniot
Editor: Will coons
Color: Dan Edwards
Producer: Mike Margiotta
Production company: BANG BANG STUDIOS